Latest edition of Another Late Night at “De Markten” in Brussels this Friday, May 29th 2009 .
You’ll notice there are some other locations among the pictures just to reflect how vibrant the streets were this weekend due to the Brussels Jazz Marathon and the incredible nice weather of course.
This party was the 7th edition of “Another Late Night” and you could say it’s becoming a tradition; it kept going from dusk till dawn.
We were presented the greatest and most ripping beats by the Oscillations Crew: Captain Starlight, Sixsixsixties and The Michael serving the finest Disco, House, Synthpop, Electro and much more.
Most pictures were taken by Vijay Diels and myself in and around “De Markten”.
I wasn’t a great admirer of Coca Cola’s last “Happiness Factory” commercial. Mainly because of the high standard Coca Cola had set with their previous Happy Factory commercials. I’m sure you remember the contagious yawn infecting the entire Happiness Factory. This, in my opinion, lacked the exceptional level of storytelling compared to its predecessors. But it seems the Happiness Factory will get a little (well earned) vacation during summer.
Nevertheless Coca Cola is about to launch a multi-million pound European campaign introducing their new summer platform “Yeah Yeah Yeah, La La La”.
The television campaign ad features an exclusive track by Scottish electro – disco singer, songwriter Calvin Harris and goes, obviously, by the name of “Yeah Yeah Yeah, La La La”.
The campaign includes a television ad, digital media, outdoor advertising, on-pack promotion offering consumers free music downloads at Coke Zone and other money-can’t-buy prizes. It aims at capturing the essence of summer and inspiring people to say yes to the opportunities that summer brings.
Cathryn Sleight, Marketing Director for CCGB, comments:
“Much like hearing Holidays Are Coming at Christmas, with this campaign we’re looking to build anticipation and excitement throughout the summer. The upbeat track on the new ad depicts a summery sound which we hope will build positive feeling around the brand over the summer months.”
It seems like these little Gizmo – Gremlins’ like creatures will become the new ambassadors of Coca Cola during next summer. So far the campaign seems to evolve around them. I stumbled onto @OpenHappiness on Twitter containing a YouTube link to the television spot and other featurettes but also an interactive site devoted to these little creatures and their chants. Coke Creatures dot com was developed by Mediatronica, who were recently nominated for two Webby Awards regarding earlier projects. The site features an interactive game in which you get to manipulate (causing no harm) the Coke Creatures but also more common things like wallpapers or screensavers.
I wonder whether Coke Creatures will be able to seduce consumers like the Happiness Factory did. Check the image below presenting each individual character or check the YouTube page for the Making Of.
This campaign has launched for over two months now. Still I think it has enough appeal to dedicate a post to it.
Axe launched“The Fixer Show”presenting their 4 different shower gels and body sprays respectively known as “Snake Peel”, “Shock”, “Fever” and “Recovery”.
The Fixer Show is that typical over the top, exaggerated television talk show relieving and preventing you of all stupid things you’ve done or might still do. The website presents a series of pranks and enables you to upload the whole display. The whole show is accessible on the website The Fixers or on their YouTube Channel.
The Fixers vow: “No matter what goes down, Axe will fix guys up with their new line of body washes and body sprays designed to help guys combat common mating game problems”.
The campaign was promoted by a catchy television spot named “The Odyssey” displaying some random Axe lunacy. Great tune and a really enjoyable clip.
I just finished reading this amazing book, “Outliers”, by Malcolm Gladwell.
As described on his website “Outlier” is a scientific term to describe things or phenomena that lie outside normal experience.
This book tells the story of those men and women best described as “Outliers”. The kind of people we think of as naturally gifted, extremely smart or exceedingly driven.
But this book goes beyond unquestioned assumptions and analyzing the clear given fact of being gifted. It examines success based on culture, family, society, zeitgeist and other effects undeniably influencing the path to success for those “outliers”.
I was amazed discovering the many similar patterns these “outliers” – successful people share.
Just so you understand; this book isn’t a manual to success nor is it some psychological, spiritual guide for you to rely on to be successful.
I would best describe it as a scientific report that reads like a thriller, revealing some incredible truths.
Check out Malcolm Gladwell’s site for more information and some excerpts from the book.
Tomorrow is D-DAY, the American people are electing OUR next world leader. After Gore and Kerry it’s time for Obama to take on the Republican Party and lead the Democrats to a victory. It is indeed time for change after eight years led by “Madman Bush” and his Oil-addicted government.
Remember this is not only about electing Obama or McCain but also about electing Biden or “Hockey Mom” Palin to lead the United States and by that also influence the rest of the world.
I read somewhere many people cheered for Obama because the man is considered a hype. He is said to be a merge between Martin Luther King and Kennedy (both John F. as Bobby). For once I want people (and especially American voters) to be exactly like people are today and go along with this unbelievably large, cool, hip, exceptionally incredible and wicked hype that is Barack Obama. I mean you do want to be considered cool, hip and belong to the in-crowd, don’t you? C’mon people nowadays always crave to be popular and belong to the cool gang, well consider this to be your chance to be cool for the next eight years! YOU WILL BE COOL IN MY BOOK! Guarantee! So like every other hype and trend you crave to belong to, don’t think… (it’s too late to think anyway) but act in a cool and trendy fashion by voting for Obama. You will become a better person because of it!
So whether you’re a Science Geek, College QB, Head Cheerleader, Gothic, Internet Geek, Sorority Sister, Fraternity Brother, Punker, Skater or something in between don’t hesitate and vote Obama!
Don’t try to differentiate yourself, you probably never do anyway. You think you do (of course) but think of it… yes, you actually don’t, don’t you?! Good, I feel like we’re getting somewhere here. Where was I? Oh about differentiating yourself, if maybe you sense some truth in this text do not think I’m trying to make you vote for McCain, ’cause I’m not. THIS IS NOT REVERSED PSYCHOLOGY!!! You are not that smart to know so and neither am I!
If you want to differentiate yourself start doing it on the 5th of November! ‘Cause you ain’t cool if you differentiate yourself, no you’re different (see the pointing fingers and everyone staring at you?!) You don’t want that, and if you think you do, start being different on the 5th of November! On the 4th of November there’s only one way to be cool and that’s by VOTING OBAMA! So GO OUT AND BE THE COOLEST YOU WILL EVER BE!
