DEWmocracy – Power to the people!

DEWmocracy is about allowing consumers to actively help create the next Mountain Dew line extension, inviting them to determine the flavor, name and look of Dew Mountain’s next drink. DEWmocracy is the first-ever interactive, story-based online game that will result in a consumer-generated beverage innovation. All this provides the consumer a rich, involving, online experience [...]

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