DEWmocracy – Power to the people! Part Two

Alsof er nog niet voldoende verkiezingskoorts heerst in de Verenigde Staten treedt fase2 van Pepsi’s Dewmocracy –campagne in werking. Een tijdje geleden had ik het al over deze campagne waarbij de consument zelf de kans kreeg om via een online game een nieuwe smaak te ontwikkelen. De consument had dus de touwtjes in handen. Ze [...]

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Mountain Dew Christmas wishes

This is something that was done last year and lets categorize it under User Generated Content ;) Cause some crazy folks decided to build a Christmas tree made of.. Yes indeed Mountain Dew Soda Cans!

Not only did they build an entire tree (completely with Christmas lights and decoration) but they also kept a blog so [...]

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DEWmocracy – Power to the people!

DEWmocracy is about allowing consumers to actively help create the next Mountain Dew line extension, inviting them to determine the flavor, name and look of Dew Mountain’s next drink. DEWmocracy is the first-ever interactive, story-based online game that will result in a consumer-generated beverage innovation. All this provides the consumer a rich, involving, online experience [...]

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