This campaign has launched for over two months now. Still I think it has enough appeal to dedicate a post to it.
Axe launched “The Fixer Show” presenting their 4 different shower gels and body sprays respectively known as “Snake Peel”, “Shock”, “Fever” and “Recovery”.
The Fixer Show is that typical over the top, exaggerated television talk show relieving and preventing you of all stupid things you’ve done or might still do. The website presents a series of pranks and enables you to upload the whole display. The whole show is accessible on the website The Fixers or on their YouTube Channel.
The Fixers vow: “No matter what goes down, Axe will fix guys up with their new line of body washes and body sprays designed to help guys combat common mating game problems”.
The campaign was promoted by a catchy television spot named “The Odyssey” displaying some random Axe lunacy. Great tune and a really enjoyable clip.
Fool4Life 